A website has become an integral part of a business which can be used for promoting and selling products. We are presenting a list of the best web design tips to generate leads which will be helpful in improving the conversion rate.
Many people feel that they can enhance the lead-generation potential of an interface after it has been built. However, if some good practices are applied at the development stage itself, then the new website will have excellent capabilities right from the beginning. A Canadian entrepreneur hired a firm known for responsive website design in Vancouver. The agency incorporated the following ideas into the project to optimize the new interface for lead generation. Let’s take a look at them.
1. Include Contact Forms On Important Pages
One of the best ways to get is through contact forms. Owners must add these forms to the most important pages of their interface. Include fields which ask for only extremely necessary personal information of visitors in order to not sound intrusive. Display these forms on product pages apart from the “Contact Us” and the “About Us” pages. After launching the website you can use analytics tools to assess the traffic to each page and if you find any other URL with a large number of visitors, place another form on that page.
2. Create Landing Pages
Landing pages are important lead-generation tools and owners must create them according to the marketing campaigns of their products. These pages must have clear and concise information and guide visitors to take a converting action. Never include too many details on these pages and provide only necessary information like the most attractive features of a product. Place forms and suitable call to actions on the pages to encourage visitors to share their information with your interface. The firm hired by the Canadian business owner was also ranked among the top graphic design companies in Vancouver. It used the excellent skills of its in-house professionals to create attractive landing pages for the client.
3. Invest In Attractive Call To Actions
Call to actions (CTAs) is another critical component of the lead generation process. They are instrumental in encouraging website visitors to convert into leads. There are various types of CTAs which can be placed according to the different parts of a marketing funnel. Owners must discuss with the development agency about the kind of CTA which will be appropriate for a page. The text and color scheme of the CTA button is also important. The shades must make the button stand out on a page and the language of the text must be compelling.
4. Display Client Testimonials On The Website
Businesses must ask the design professionals to create a section for displaying client testimonials. Positive feedback or user reviews about a product or service can be as compelling as a well-thought advertising campaign. Testimonials can be placed on the home page, landing pages, and on contact pages. Ask your existing customers to provide reviews on the website as well as your social media accounts. You can even shoot video testimonials and insert them on key pages of the interface.
5. Introduce A Live Chat Service On The Interface
Many people feel that live chat tools can only be used for customer service purposes. In fact, the service can be used effectively for generating more leads. The traffic to a website is driven from a variety of sources besides search engines. It can come from social media channel and advertising or email marketing campaigns. Visitors after landing on the interface will have some questions about a product or its functions. A live chat service will help in clear their doubts and move them ahead on the conversion path. This is one of the most useful web design tips to generate leads.
6. Intelligently Use The White space
The whitespace which some people call negative space helps visitors differentiate between the different sections of a page. Many people feel that leaving this empty area is wastage of valuable pace. Intelligent designers use the whitespace to drive visitor’s attention towards the desired area or an element. For example, ample negative space around a CTA button will draw people’s attention towards the tab. It provides relief to the visitors’ eyes and enhances the user experience.
7. Add Explainer Videos
An easy way to influence customers decision is to insert explainer videos on the website. These clips which will demonstrate the functions of a product will help viewers in understanding its features. Keep the length of the videos short and highlight the solutions provided by your product. These clips will help boost engagement as well as sales.
Everyone wants to have a website which helps them earn more revenue. These web design tips to generate leads will be helpful in building an attractive as well as productive interface with good traffic and high conversion rate.
Jacob Graves is a Web designer by profession and he works for a firm which provides Vancouver Search engine services– FernWeb. He uses to write useful tutorials on Web design and socialize its different social media platforms.